This morning I was reading an appeal from a ministry. The crazy thing about this appeal was that it wasn’t clear what it was asking me to do. Will you join us? Will you help us?
I thought to myself… How can I join you when I live so far away? What is it that you’re asking me to help with?
In today’s culture you have to be blunt. The internet moves a million miles a second and we all get dozens of emails, read tons of well-written blog posts, check out news stories, and basically see thousands of messages a day. Studies show that you have 0.7 seconds to catch a readers attention or they will simply move on.
If you want to catch my attention you have to be blunt and you have to be quick about it. Make it quick, make it count, and make it visual.
Otherwise, you’re just another blog, another email, another news story, or something else I will quickly move past.
What was that ministry asking me for? I have no idea. It never said.
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