Maybe you’ve noticed that there is a small block of ads on the right side of my blog. What is that all about?
Patti & I have been thinking of a very focused, very profitable (for both advertisers/bloggers) niche` ad network for youth pastors for a long time.
Essentially, our goal with it is to connect the best youth ministry bloggers with the best youth ministry advertisers. Its a natural fit… but it needed someone to be the conduit. That’s where YMX stepped in. For the last two years we’ve built relationships with many of the best companies in youth ministry and we’ve done “direct sales” of ads since the beginning. In other words, we’ve had our own internal ad network for a couple years… so creating another separate network was a natural fit for us.
Next step. From there it was all about finding the right people and letting people know about it. From January 1st-March 31st we ran a pilot program. When that went well, we decided to keep it going… and here we are!
Why is it different? Unlike the two most common forms of online advertising (Pay per click [google ads] and Pay per action [affiliate links]) our bloggers are guaranteed payment just for displaying the ads. That isn’t altogether unique… but our payment structure is! The ad network only makes 20% of the revenue… whereas the accepted standard is 50%. That means we’re passing almost all the money onto our youth ministry bloggers. They are happy. Our advertisers our happy. It’s a cool thing.
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