OK, so this is clearly a staged deal and not a great flash mob. Two things cue you off. 1. The buttons. 2. There have never been that many people in a Macy’s, ever.
That said, it’s pretty awesome. That’s taking the good news to the people my friends.
I’d like to see them pull a random act of culture off at an Eagles game.
p.s. Big ups to them for great marketing. 6 million views on YouTube. Well played.