Category: McLane Creative

  • Muchos Perros

    Muchos Perros

    A few years ago, Kristen and I thought a cool way to serve our neighborhood if we could watch people’s dogs while they went to work.

    We both work from home full-time. (We did it before COVID made it as normal as it is today.) And I’d spoken to a few friends who took their dogs to doggy daycare facilities that were both fairly expensive and inflexible.

    So we looked for an opportunity to make that work.

    That opportunity presented itself when Rover.com popped up. Rover created a marketplace where dog sitters could list their services, manage bookings, and actually host dogs.

    Rover was perfect for us as we started. It let us try things out, make mistakes, and figure out if we actually liked dog sitting or if it was just a weird idea we had on a walk one day.

    Scout and his ball are inseparable.

    Lessons Learned

    • We make the rules. Kristen and I are, by nature, very flexible. But we’ve learned we have to have some clearly defined boundaries or there will be dog owners who take advantage of us.
    • Our dogs are the boss. At the end of the day, if dog sitting isn’t fun for Murray and Ms. Bey, we can’t do it. We’ve learned what kinds of dogs our dogs like being around and we politely decline dogs that don’t fit their criteria.
    • Do things the right way. We’ve learned a ton of skills since we’ve started. And we’ve set some pretty firm rules for ourselves. For example, we always feed dogs separately. It’s a total pain to lock one dog at a time in our kitchen so they can eat. But 100% of dogs are weird about their food and we’ve just found that dogs eat better and there’s less drama if we do it in a controlled way. Doors and baby gates help us manage this very easily.
    • Build the pack. It wasn’t until COVID, when we shut down for a couple months, that it became clear that we needed to ditch one-time dog visitors through Rover and concentrate on building our pack of regulars instead. We now use Rover occasionally to meet new people in the neighborhood, but generally speaking build our pack via referrals and word of mouth. Having a pack of regulars has taken it from a “mildly stressful” side hustle to something that really brings us a lot of joy. I mean, we basically get paid to play with really awesome dogs each day.
    For Honey, water is life. And she loves to “help” me water the plants by trying to drink all of the water.

    It has turned out that, over time, it has become a great way to get to know and serve our neighbors.

    And yes, it pays. While it isn’t lucrative and it certainly has some costs (pet insurance, treats, toys, home repairs) it is worth doing financially. If we advertised a little and were willing to give up more of our time we could certainly make more… maybe even one of us could do it full-time… but Kristen and I both have jobs we really like so this is a nice thing to do on the side.

    And we get to play with really nice, though somewhat goofy, dogs so everyone wins.

    Adam and Shanti, they are a bonded pair.

    How Does It Actually Work?

    We primarily do daycare. For a set fee we accept up to 4 dogs per day for up to 12 hours of daycare. So dog owners drop their dogs off at our house in the morning and pick them up after work.

    For overnight care (boarding) dogs get dropped off at the beginning of your trip and picked up when you come home, we charge a set rate based on 24 hour increments.

    We don’t offer dog walking services, we tried that and while we like walking dogs… and daycare / overnight dogs get walked… we just didn’t find it worked for us.

    Roger the Supermutt. He might look big and tough but he’s the biggest baby of them all.

    What if something goes wrong?

    In four years we’ve have only a small handful of minor incidents. Dogs playing hard who get a bump or bruise. Dogs who jump off of things an injure themselves. Really minor stuff.

    But, if something were to go seriously wrong, we have specialty insurance so we’re covered. It’s not cheap! It costs us about 1 months dog sitting income, but it’s important that we’re protected in case anything ever were to go wrong.

    We collect the dogs vet info, we make sure they are up to date on all of their shots and all of that, we pre-screen the dogs (cough, mostly the owner) before we start, that way if something goes wrong we’re good to go.

    We also follow all of the county’s guidelines and rules for operating, we have it set-up as a real business, we pay our taxes and all that, so we’re not taking any wild risks. We’ve had animal control here and gotten the thumbs up. And our neighbors know we do this and since we stay within the rules set-up by the county, they have no problem either. You would think it would be a loud thing to live next door to… but outside of the dogs barking when something exciting happens, like the Chewy box arrives, it’s really not that loud because we’re here with them all the time and help keep things under control. And we clean-up like crazy so it’s not like it smells bad.

    We’ve watched Teddy since he was a puppy. He’s grown up now so sometimes we call him Theodore.

    Muchos Perros

    But yes, when we are fully booked like we were yesterday, it’s a lot of dogs. We can take up to 4 guests dogs at a time. When you include our two… that’s a total of 6 dogs. That’s a lot of dogs that want to sit next to you on the couch or want you to throw the ball or play tug of war. And when the postal carrier comes by… it’ll be loud. But 99% of the time… we just love it.

    We do it because we love dogs and we love serving our neighbors. When we manage it well it’s actually a lot of fun.

    Plus, it was pretty cool to go to Hawaii this year and know that trip was paid for by our pack. Mahalo.

  • Making Memories on Vacation

    Making Memories on Vacation

    When our teenage children were young my wife Kristen felt convicted about giving our kids lots of stuff for Christmas. To her, toys simply weren’t the point of Christmas.

    Christmas is about Jesus, right? So if we make a big deal out of loading up the tree with toys it stops being about Jesus and starts being about toys.

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  • Bringing Craft Back to Content

    Here are my notes from my WordCamp San Diego talk. If you have any feedback on the presentation or want to connect on making something awesome, leave me a comment or hit up my contact form. (If you missed it, it’ll be on WordPress.tv)

    PDF of my talking notes, which I kind of used.

    10 Tips for Crafting Content

    (more…)

  • Taking a Risk This Weekend

    wcsd-logoAt Open we ask speakers to come on their own dime, present something fresh, and step out in faith– to take a risk for the sake of the community. The premise of Open is that the best ideas about ministering to adolescents are already out in the field being tried… and amazing things will happen when we share them with others in our field.

    This weekend I’m taking a similar risk by presenting a not-so-normal topic at WordCamp San Diego. (Open is modeled after WordCamp)

    I’m excited to speak into this community of collaborators and innovators. In my work at McLane Creative I take a lot so it is fun to give something back.

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  • How to Push Through a Creative Drought

    I don’t know if it’s the workload or the time of year or just fatigue. But I’ve had a hard time being especially creative lately.

    That’s bad news for a person who runs a company called McLane Creative. My projects and my deadlines could care less how I’m feeling or if I’m inspired. There are people depending on my creative, timely solutions and that’s that.

    I have to push through. And I do push through. Getting stuff done is the bottom line.

    How I Push Through Creative Droughts and Get Stuff Done

    1. Rest – It might seem counter-productive when you have a deadline and are staring at a blank canvas or a mounting todo list, but the most obvious cause of a creative drought is a lack of rest and play. So take a nap in the middle of the day. Give yourself two hours to read a book and dose in the park. Take Saturday off. You are not a machine, you cannot produce 24 hours per day, 7 days per week. This isn’t a reality show. Making time to rest is the most productive thing you can do.
    2. Exercise – When I hit a creative wall during my day I take a walk. Pushing my son in the stroller or riding my bike for errands instead of driving or even doing jumping jacks in my office helps. I like to think of ideas as a heavy substance inside my body. When I get the blood pumping fast the ideas are able to get pumped up closer to my heart.
    3. Discipline – Sometimes I’m hitting the creative wall because I’ve procrastinated. But most often it’s because a project I finished in the past comes back for immediate changes and edits. That little bit of chaos throws me off. Instinct lies to me, building a desire to both finish my current project and go back and make some quick changes on the existing work. Being disciplined means pushing through what I’m currently working on and making late-breaking changes work with my schedule.
    4. Momentum – As creative people we know that productivity is the result of keeping the fly wheel going. So when I have something flowing I know I need to keep going, even if that means working until 1 AM. I’ve found that when I am in a drought I can’t build or sustain momentum. So set-up your work time or todo list in a way that builds momentum instead of starting and stopping all day.
    5. Change Mediums – Just about everything project I do will end up in a digital format. But when I’m not feeling it I’m quick to try another medium. I am not a great artist, but I use paper and colored pencils. Sometimes I go take photos of architectural elements for a project or shoot some video just to try to sparks something I wouldn’t have seen if I’d just sat down in front of my computer with Photoshop or Illustrator.
    6. Documentation – When things are really, really bad I spend 20 minutes taking all of my tasks for a project and adding them to a Google Docs spreadsheet. This turns my project into a series of small tasks that I can easily do without needing much creativity.
    7. Suspend reality – I have two offices. One in my home and one in shared, rented space downtown San Diego. (Little Italy) That helps me have fresh space in which to work. But sometimes I need to do even more than that in order to manufacture some creativity. Sometimes I work in a favorite coffee shop, sometimes  I book time to work for a day at a friends office, and sometimes I sneak a half day or whole day onto the end of a work trip just so I can work somewhere else. Suspending reality also means shutting down all of the distractions which pull you away from your creative space. (Shutting down chat software, putting your phone on silent and not returning text messages, logging out of Facebook and Twitter, etc.)
    8. Finish something – Perhaps my biggest droughts come when I have lots and lots of projects going and none of them finishing. I’ve found that finishing a project helps me be more creative on my others. It’s as if I can put that project behind me and that gives me more energy/space to think about the others. So finish something! (Or suspend another project to get it off your shoulders!)
    Photo credit: Dust Bowl 1936 by erjkprunczyk via Flickr (Creative Commons)
  • Start-up Mode, What We’re Learning

    “So, how is the start-up stuff going?”

    It’s a fair and caring question. I get it all the time.

    Several months ago Kristen and I felt God pulling for a big change. Long before we even knew exactly how it would play out… we knew it was time to go for it. You know, a double dip recession and the worst economy in a generation is the perfect time to launch a start-up, right?

    Actually, it is.

    If you have a good business idea there is no such thing as a bad economy. If you want to think about economics, tomorrows biggest business winners are being determined today because the people who profit while everyone else is floundering will pay bigger dividends than those who either lose ground our don’t do anything now.

    “It’s crazy.”

    That’s my response when people ask that question because it’s the truth.

    It’s crazy fun. It’s crazy the things I’m working on. And it’s crazy to think about all the conversations I’ve had as I’ve considered various opportunities over the past months.

    It’s crazy to have to do things like month-to-month forecasts. And it’s crazy to have to rent an office for myself when I’ve had an office of my own provided by an employer since I was about 19 years old.

    What I’m Learning

    1. I wish we had done this earlier. It’s not that I regret a moment of my time at YS, but as we ramp things up that I could have done this sooner and we’d be further along in our development.
    2. It’s not scary. Right now, there are millions of people doing jobs they hate because they are too afraid to make a change. I’m more afraid of doing a job that I don’t want to do than I’m afraid of starting my own business.
    3. Mission drives focus. I’ve been asked to consider projects that just weren’t right for what I’m trying to do. And a few times, in my insecurity, I’ve said yes to things that were more a distraction to my mission than they were profitable for our business.
    4. You have to stand up for yourself. In the past I’ve either just dealt with difficulties or had someone to help me with things I couldn’t correct. But now? I’ve got to have difficult conversations with people. I’ve got to be clear about what I am and am not going to do. If I won’t stand up for myself, I’ll get stepped on.
    5. Disappointment is part of the deal. I can’t tell you how many times I’ve gotten amped for a big thing that hasn’t happened. It just goes with the territory. It’s not that I don’t allow myself to be disappointed anymore. But I have learned to deal with it quickly and move on.
    6. Dreamers get paid. Some of the most fun projects I’m working on happened because of saying, “Hey, wouldn’t that be cool if…?” Or it’s cousin, “How can we work together on that?
    7. Helping people is best. I LOVE helping people do stuff they thought wasn’t possible. There’s nothing quite like doing some training and seeing people go, “Oh, I could do ___ with that. Wow!” Believe it or not… that’s not that common. Traditional business wisdom would teach the opposite.
    8. It’s all about value. I have a philosophy that I want to deliver ridiculous value to the people I work with. Why? Delivering value builds loyalty.
    9. Admit when you suck. Just like I’ve had to learn to stand up for myself I’ve had to learn to go over and above when I’ve stunk. It happens. It will happen. Just admit it, pony up, and resolve to do better.
    10. Take advantage of the flexibility. The biggest mistake I’ve made in the past six months is not taking time off. I’ve gotten good about scheduling stuff. But vacation time? I didn’t do it. In 2012, I’ve got 4 weeks of downtime already booked.
  • My geeky newsletter starts tomorrow

    Starting tomorrow is my new, totally random, and hopefully useful newsletter– Remnants.

    If you’re into webby things and you want to take a deep dive into the geeky side of web stuff, like how to actually build stuff. Than this is for you.

    If not… I’d suggest not subscribing. 

  • Learn from me on December 3rd

    If you live in Southern California (or are willing to come visit) I am hosting 2 classes on December 3rd through a brand new website, Skillshare.

    Growing your business with Mailchimp

    How to get started with Mailchimp, set-up and grow your lists, and grow your business

    Mailchimp is an amazingly powerful tool. Whether you are a small start-up, a restaurant, a band, or a non-profit– Mailchimp can help you grow your business. In this 2-hour class we’ll quickly cover the basics of the service and quickly dive into unleashing the power of this amazing email marketing webapp. We’ll talk about lists & groups, templates, integrations with tools like Eventbrite, Facebook, and Salesforce, and email marketing strategy.

    Cost – $25 Register here

    Blogging 101

    Learn how to start a blog from scratch, build an audience, and have fun while doing it!

    This class will be laid back but full of experience, practical application, and practice. As a full-time blogger and blog coach I’ve helped countless bloggers get going for their own blogs and even launch small businesses.

    Topics covered: (But not limited to)

    • Getting started for free
    • Choosing the right platform
    • Customizing your blog
    • What to write about
    • How to write for response
    • How to build a tribe
    • Intro to analytics and other measurement tools
    • Principles of social media interaction

    The class will be two hours. But the format is loose and I won’t leave until I’ve answered all of your questions. My goal is that you walk away with a firm understanding of what to do AND ready to get started. In true McLane Creative form, after class the teacher is buying the first round next door at the Mission Brewery.

    Cost – $25 Register here

  • Beginning life in the Cartel

    For those who missed my earlier announcement: I’m no longer with Youth Specialties. Starting today I’m joining my friend Marko (Mark Oestreicher) to launch a brand new kind of youth ministry organization, The Youth Cartel.

    I’ve spent 3 months waiting for September 1st to arrive. Words can’t express how excited I am to get started today. Our byline is “Instigating a revolution in youth ministry.” So let’s kick this thing off.

    How can you get involved in the Cartel?

    • Sign-up for YoutTube You Can Use – This is a free resource I’m producing every week as a discussion starter with the teenagers in your life.
    • Sign-up for Cartel Culture – More than a newsletter, this will give you regular entry points to kicking off a revolution in your community.
    • Collaborate with us – If you share a vision for seeing foundational shifts in how we minister to adolescents, I want to hear from you.

    How can you invest RIGHT NOW?

    My first big idea for The Youth Cartel is the Extended Adolescence Symposium. It’s a one-day event, bringing together two of the countries top thinkers, and drilling into the root causes of extended adolescence and it’s effects on adolescent faith development. We are funding it through Kickstarter, and investing as little as $10 would help us out a lot.

    As of right now we’ve raised $2470 of the $6000 we need by September 17th. Many of you have asked me how you can help me get The Youth Cartel going. This is a very practical way. $10, $50, $250… all makes a big difference.

  • Speaking Schedule so far this Fall

    I’m definitely not an “on the road all the time” speaker dude. But I do love teaching and training and I’m stoked to have a few opportunities coming this Fall.

    Here’s my next three:

    • WordCamp LA – September 10th, Loyola Marymount UniversityTickets – If you’re a WordPress junkie you know WordCamp is the place the local community gathers to learn from one another. I’m leading a workshop on creating and maintaining an online presence for your brand.
    • National Youth Workers Convention San Diego – October 1st – 3rd, Town & Country Resort – Tickets – I’m doing a lot at NYWC! I’m leading a fishbowl discussion called, Expanding the Vision: Rethinking Volunteers. I’m teaching a workshop called, Creating an Online Ministry. And I have a few sessions in the interactive media area, Getting Started as a Blogger, Free and Awesome Communications Tools for Youth Workers, and How to Customize a Facebook Page.
    • National Youth Workers Convention Atlanta – November 18 – 21, Marriott Marquis – Tickets – Same sessions as San Diego.
    If you have a training event, retreat, or even want to bring me in for a day of consultation – Send me a note.  As a reader of my blog, you know I’m not limited to the topics I’m speaking on this Fall.