Ad network launches

baby adsFor at 6 months I’ve been toying with an idea that launched today.

Networking youth ministry bloggers is nothing new to me. In fact, back in 2004-2005 this led to the creation of the “YS forum members blogring” which later morphed into what is today Youth Ministry Exchange.

As I’ve gotten to know much more about how the internet works I’ve seen how advertisers are always looking for ways to connect with the blogging community. Increasingly, I’ve wanted YMX to create an engine to connect the two in a highly effective manner for both. See, it’s not that youth ministry companies aren’t spending money in online advertising already… they are… it’s that most of their ad dollars get wasted on places they don’t intend to have their ads placed. Likewise, I’ve never met a youth worker who couldn’t use a couple more bucks per month for doing something they already do… blog.

So, Patti and I have toyed with this idea for a few months. It’s gone through several revisions and “hmm, let’s think about this for a month” cycles. Long story short, today a pilot of the YM ad network launches. I’m geeked about this pilot and I can’t wait to see how it turns out.

Read more about it at the ad network blog.

By Adam McLane

Kristen and Adam live in Ahwahnee, California.

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