Tag: social media
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Measuring Success in Social Media
I laugh when I see the term, “social media expert.“ Let’s be honest. It’s an emerging field and the only thing that makes someone an expert is that they have labeled themselves as such and they read Mashable and Seth Godin. With that in mind, I’ll just point out that for the last two years…
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A Pastor Who Gets It
There’s a tiny amount of cynicism when you hang out with church leaders. We have a hard job and it comes out in funny ways. That guy just doesn’t get it. There are lots of conversations where church leaders don’t get it. Talk to any associate level pastoral staff member, church secretary, maintenance person, van…
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Fear Makes You Stupid
Yesterday morning I woke up to the news of a massive earthquake in Chile. The world seemed to hold its breath and wonder how bad the damage would be. “If a 7.0 earthquake killed 200,000+ people and flattened Port-au-Prince, Haiti– what would an earthquake 500 times stronger do?” Those fears and concerns were legitimate. Fortunately,…
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Social Media Training for Pastors Coming to San Diego
I bump into church staff all over San Diego County who have the same question, “I hear that social media is a great way to reach people, but I don’t know how to get started, and I don’t have a lot of time to figure it out.” Youth pastors. Church planters. Senior pastors. They all…
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A new kind of missions trip
I’ve been on a lot of missions trips. But never one that was three dimensional before. The three dimensions of the Haiti trip: Going and experiencing for myself. Using Twitter and Facebook to tell stories live, sharing pictures and videos with thousands around the world. Watching the experience change my friends while they participate in…
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Smart Media
The most important lesson I’ve ever learned about business and social media was from Duck Tales Scrooge McDuck. Work smarter, not harder This mention of my work by Derek Johnson of Tatango proves my point. I’m not a guru. I don’t have a degree in media design. I have never taken a marketing class. I…
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Social Media and Youth Ministry
Today I had the chance to talk to youth workers in East County about all sorts of internet and technology stuff. Here are some highlights of that discussion. It’s important to identify WHY you are a part of social media. Youth workers must get past the passive-praxis response of just doing it because it feels…
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Can Yelp Save the Mom and Pop Shop?
Recent reviews by Adam M. What's this? I love mom and pop shops. I can’t quite put my finger for when this affinity began, but I prefer an owner operated business over a chain any day of the week. We all know that corporate America has slowly destroyed these small businesses. One by one, we…
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Do Ministry Leaders Need a Social Media Presence?
Seth Godin answers his own question: What is the reason social media is so difficult for most organizations? It’s a process and not an event. Events are easier to manage, pay for and get excited about. Processes build results for the long haul. link Why do pastors and other church leaders need a social media…
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Life Schmooshing
“How do I keep my private life private with social media?” When I pull away all the onion layers for people learning about social media, this is their core fear. They wrestle with two primary realities. Why would anyone care about what I am doing? How do I control the message? I’m not saying that…