It seems my eagerness to spread the word about the YS podcast may have actually hurt our distribution a little. I think the right word is “counterproductive.”
With the new format for the podcast I thought it would be helpful to cross-publish it a few places. So you may have seen it pop up on Facebook, Myspace, YouTube, and Blip. This is fine, and the numbers of viewers of the podcast have been great.
The factors
1. Blip.tv. Blip is cool because it has a great interface. As a content publisher I love the fact that I can upload a video, it gets published there… then I can select a bunch of places to crosspost. So I upload at blip and it does all the work for me to send it other places. (Facebook, myspace, twitter, and blogs)
2. iTunes. Unfortunately, one of the places it sends the podcast is iTunes. And since we already use another way to publish podcast to iTunes the double feed gets both banned! (iTunes fixes the problem, but it is embarrassing and ends up making the show harder to find for th 24 hours it takes.)
The lessons to learn.
Being overeager sometimes has negative results. My initial reaction to “put it everywhere” had some negative implications.
Good content will get found. To the core of my web-being I know this to be true. I know that less channels is better for content than more channels. This was just a case of trying to jump ahead of the curve… and in the end it hasn’t worked out.
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